With the new “trip consideration” function, Facebook is able to give travel agents a new tool to help users decide where to go.
Travel has always been a very important area for Facebook. Today, the company once again boosts its offers to help travel providers make more bookings. How? Allowing them to target users based on destinations that Facebook knows they think about their next vacation.
“Trip Consideration” is a new tool in the arsenal of advertising products that is already available to travel providers and is available on Facebook, Instagram and Audience Network. Is now possible travel agents approaching travelers, from the point of destination, long before making a reservation.
Christine Warner, Head of Travel on Facebook, explains that according to Facebook’s survey, on average there is a 43 days interval between the decision to go a trip user and the decision on which destination to go.