The Trivago announces the incorporation of HomeAway on its hotel search platform

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This integration aims to broaden the types of accommodation offered on the platform and increase the options for users of the tribune Trivago announces the technical integration of accommodation availability to rent HomeAway on its hotel search platform. Trivago has started to test entries in key markets and intends to gradually offer more availability in 2018. By providing users with more choices and a more personalized search experience, trivago is designed to help travelers find the perfect place to stay.

Trivago, which compares offers from more than 400 booking websites, continues to support a global search product and wants to solve the challenges of user experience through personalized experience. Johannes Thomas, Managing Director and Revenue Director of trivago N.V. said: “The percentage of travelers who are thinking of closing an accommodation for rent is growing, and we are assessing this as a strategic opportunity to widen the supply of our accommodation types. The presentation of hotels and accommodations for rent in one single search is a challenge from the point of view of user experience. “As he explained,” We do not want to confuse the users of hotels that close hotels and, for that, personalization the experience will play an important role here. We only want to show accommodation for rent when they are relevant to our users. That’s why we are very happy about our new partnership with HomeAway, as this allows us to broaden our testing on how to create a user experience that is more personalized according to its needs. ”

John Kim, CEO of HomeAway, said: “We think it’s a huge marketing opportunity for HomeAway. A personalized approach to rent-to-business listings helps us to target a highly relevant group of travelers, which is why we are optimistic about conversion to our websites. “

Trivago began testing in Germany, Italy, Canada, the United Kingdom and the United States – in five of its key markets – with over 150,000 rental properties available to users. Also, the trivago community is destined to allocate even more accommodation for rent to book in 2018, completing the current hotel availability. When the user selects and based on availability at a particular destination, it will start to display accommodation for rent in its search results. At the same time, a “Lodgings for Rent” filter is being tested to allow users to make a conscious decision to search for such accommodations.

For this, this is another big step in order to adapt to even more different travel expectations and to better understand how to display the availability of accommodation for rent on its platform. This will open a new marketing channel for such platforms and will increase the variety in the local markets.

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