The Wanders · Media Kit · July 2026
Beyond the Map.
Independent travel editorial for the Europe most guides miss — its hidden places, living civilisations and quiet trails.
The Wanders · Media Kit · July 2026
02 · Audience
Who reads The Wanders
| Browser / reader profile | Sessions | Engagement rate | Avg reading time |
|---|---|---|---|
| Edge — Windows professionals | 765 | 69.0% | 51.5s |
| Firefox — Privacy-conscious readers | 81 | 69.1% | 57.1s |
| Safari — Apple device users (Mac / iOS) | 651 | 48.7% | 40.3s |
| Chrome — General audience | 1,966 | 39.5% | 20.5s |
| Total (bots excluded) | 3,636 | 47.0% | 31.1s |
03 · Editorial
What The Wanders covers
Terra Incognita
Civilisation Trails
The Hunters
Living Traditions
Wild Europe
Awarded Europe
Signature series
Editorial
Tools
04 · Partnerships
How to work with The Wanders
Editorial commission
Destination article researched and written to The Wanders standard. Disclosed as supported. No editorial control by partner. Tourism boards · Regional DMOs
Field Guide co-production
Destination featured in a paid Field Guide. Co-promotion to The Wanders audience. Tourism board credited in guide front matter. Country tourism boards · Heritage foundations
Trail partnership
Destination included in a named Civilisation Trail. Featured in the Trail Field Guide. Permanent editorial placement. UNESCO properties · Heritage sites
Living Traditions feature
Cultural tradition or festival documented and published. Connected to the Civilisation Trails. Full editorial treatment. Cultural foundations · Festivals · Events
05 · Field Guides
The Wanders publication programme
Guide
| Guide | Content | Price | |
|---|---|---|---|
| Beach Hunter Field Guide | 40 beaches · 18 countries | €14 | |
| Lighthouse Hunter Field Guide | 45 lighthouses · 5 seas | €12 | |
| The Hanseatic Trail Guide | 12 cities · 7 countries | €16 | |
| Wild Europe Landscapes | 38+ landscapes · 20 countries | €14 | |
| Living Traditions of Europe | 8 traditions · seasonal calendar | €14 |
06 · Standards
What The Wanders never does
No sponsored content — ever
No destination has paid to appear in The Wanders editorial since 2019. If it appears here, it is here because we consider it genuinely extraordinary.
No AI-generated content
Every article is written by the editorial team. The AI citation rate exists because AI systems evaluate genuine usefulness — not because we optimised for it.
No link selling
The Wanders does not accept paid link insertions, guest posts or any commercial placement that is not disclosed. Our 89 Google page 1 rankings are earned.
Full disclosure on partnerships
Content produced with destination partner support is disclosed clearly. Editorial independence is maintained — partners do not control what is written.
George C
Founder & Editor · The Wanders · Beyond the Map
