Leaderboard
728 × 90 px · Above fold
Highest visibilityMedia kit · 2026
The Wanders
An independent editorial platform covering Europe’s hidden gems, undiscovered destinations and off-the-beaten-path travel experiences — for the curious traveler who looks further than the guidebook.
Reach the audience that travels with intention.
Media kit · 2026
Media kit · 2026
Audience at a glance
Monthly unique visitors
0
k+
Avg. time on site
0
:20
Return visitors
0
%
Newsletter subscribers
0
.4k
Audience profile
Geographic reach
United Kingdom
United Kingdom
28%
United States
United States
22%
Germany
Germany
14%
Australia
Australia
11%
Rest of Europe
Rest of Europe
25%
Reader profile
- Predominantly 28–45 age range, active travelers
Above-average disposable income — travel 2–4 times per year
Seek authentic, uncrowded European experiences
High engagement with destination and itinerary content
Active bookers — accommodation, tours, insurance
English-language primary, European market focus
Seasonal spikes: Spring (Mar–May) and Autumn (Sep–Oct)
What we cover
Signature series
Hidden Gems & Secret Spots
Europe’s undiscovered places — secret beaches, forgotten villages, wild landscapes and overlooked city corners.
Editorial
Seasonal Stories & Dispatches
In-depth destination features, curated seasonal escapes and travel narratives with genuine local perspective.
Tools
Practical Travel Resources
Schengen calculator, best-time guides, free downloadable field guides and curated itineraries.
Partnership packages
ENTRY
Display
Display advertising
- Leaderboard 728×90 — above fold
- Sidebar 300×250 — sticky
- In-content rectangle
- Monthly booking available
- Monthly impressions report
MOST REQUESTED
Destination
Sponsored content feature
- Best for tourism boards & hotels
- Editorially written destination feature
- Featured in Hidden Gems series
- Inclusion in Hidden Dispatch newsletter
- Social promotion across channels
- Permanent dofollow backlink
- Clearly labeled “Partner” content
PREMIUM
Partner
Full brand partnership
- 3× sponsored features per quarter
- All display ad slots included
- Dedicated newsletter feature
- Co-branded tool or guide
- Homepage partner spotlight
- Quarterly performance report
Ad slot specifications
AD SLOT SPECIFICATIONS
▯
Sidebar rectangle
300 × 250 px · Sticky scroll
Highest CPM⊞
In-content
336 × 280 px · Mid-article
Highest CTR▭
Sticky footer
728 × 90 px · Mobile 320×50
High mobile reach✉
Newsletter slot
600 × 200 px · The Hidden Dispatch
Engaged audience♧
Sponsored feature
Full article · Editorial format
Maximum brand depthHOW IT WORKS
Get in touch
Send us a brief outline of your brand, campaign goals and preferred format.
Proposal
We send a tailored partnership proposal within 48 hours.
Content brief
For sponsored content, we align on messaging, tone and key destinations.
Live & reporting
Content goes live. You receive a performance report at the end of the campaign.
Editorial standards
All sponsored and partner content on The Wanders is clearly labeled. We write every piece in our own editorial voice — we do not publish press releases verbatim or content that conflicts with our readers' interests. We partner only with brands and destinations that align with our values of authentic, considered travel. Our editorial independence is non-negotiable.
Get in touch
PARTNERSHIPS & ADVERTISING
George C
Founder & Editor · The Wanders
We respond to all partnership enquiries within 48 hours.
Please include your brand name, campaign type and preferred timeline.
QUICK FACTS
Founded
2020
Focus
European travel
Language
English
Content
Editorial + tools
Newsletter
The Hidden Dispatch
