The Wanders · Partnerships

Work with an audience that travels with intention.

The Wanders reaches independent European travelers — curious, experienced, and actively planning their next journey. We partner with destinations, hotels, brands and organisations whose values align with ours. Editorially led. Always transparent. Built on trust.

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Download media kitSee partnership options →

The audience

The Wanders is read by independent European travelers aged 28–52 who travel two to four times per year, seek authentic and uncrowded experiences, and trust editorial recommendations over advertising. They found The Wanders because it covers places most travel sites don’t. They stay because the writing is honest.

Monthly unique visitors
0 k
Avg. time on site
0 .20

EU - USA Primary markets

6+ Editorial hubs

Partnership formats

Most requested
Sponsored destination feature
Tourism boards · regional destinations · heritage sites
An editorially written destination feature in our own voice, clearly labeled as a partner feature. The most effective format for reaching readers in the research and planning stage.
  • 1,200–2,000 word editorial feature
  • Hidden Dispatch newsletter inclusion
  • Permanent dofollow backlink
 
Premium
Full brand partnership
Established travel brands · sustained presence
Quarterly partnership combining editorial features, display advertising, newsletter inclusion and a co-branded guide. Designed for genuine integration.
  1. 3 sponsored features per quarter
  2. All display ad slots included
  3. Homepage partner spotlight
  4. Quarterly analytics report
Display
Advertising slots
Accommodation · tours · insurance · gear
Premium ad placements across The Wanders — leaderboard, sticky sidebar, in-content and newsletter. Direct booking by month.
  • Leaderboard 728×90 — above fold
  • Sidebar 300×250 — sticky, highest CPM
  • In-content 336×280 — highest CTR
 
Nature & wellness
Wild Europe & Slow Escapes
Eco lodges · rewilding estates · wellness retreats
Sponsored features within our Wild Europe and Slow Escapes hubs — the highest-intent audience on the site for premium accommodation and experience bookings.
  • Editorial feature in relevant hub
  • Listed in curated partner directory
  • Eco credentials highlighted
  • Permanent dofollow link

What we won't compromise

We write every sponsored feature in our own voice. We do not publish press releases verbatim. We do not guarantee positive coverage — if we take on a partnership, it is because we believe the destination or product is genuinely worth recommending. If we cannot write about something honestly, we will not write about it at all. All sponsored and partner content is clearly labeled. The label is not a disclaimer — it is a mark of transparency that protects both the reader's trust and the partner's credibility.

"Trust, once lost, cannot be bought back."

Who we work with

Right fit
Regional tourism boards — lesser-known destinations
Boutique hotels with a genuine story
Eco lodges and rewilding estates
Wellness and thermal destinations
Independent tour operators
Travel insurance, ferries, car rental
Outdoor gear and photography brands
Conservation organisations and NGOs
Not right for
Mass-market package holidays
All-inclusive resorts
Brands conflicting with independent travel
Destinations requiring only positive coverage

How it works

01

Get in touch
Send brand name, campaign goals, preferred format and timeline. We respond within 48 hours.

02

Proposal
Tailored partnership proposal within 48 hours — format, pricing, timeline, what it will look like

03

Content brief
We align on key messages and imagery. We write — you review for factual accuracy before publication.

04

Live & reporting
Content goes live. Performance report at 30 and 90 days with full analytics.
PARTNERSHIPS & ADVERTISING

George C

Founder & Editor · The Wanders

✉ partnerships@thewanders.eu ◎ thewanders.eu
We respond to all partnership enquiries within 48 hours. Please include your brand name, campaign type and preferred timeline.
QUICK FACTS
Founded 2020
Focus European travel
Language English
Content Editorial + tools
Newsletter The Hidden Dispatch
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Ready to reach travelers who travel with intention?

Every partnership starts with a conversation. Tell us what you're trying to achieve and we'll tell you whether The Wanders is the right place to achieve it.
Start the conversation →